How $35M Funding Rounds Reveal the Power of Connectivity

Introduction

postscript shopify sms 35m series Greylock: Through text message marketing, Postscript, an eCommerce SMS platform, enables companies to interact with and engage with their consumers. With precise data, customers can quickly build and manage SMS marketing programs to increase sales and income. By providing clients with customized and targeted SMS marketing, it integrates with eCommerce firms and aids in overcoming diminishing email engagement.

Postscript Shopify sms 35m Series Greylock

Postscript helps Shopify stores stay in touch with customers via SMS, focusing on keeping everything opt-in, legally compliant, and spam free. The company raised $4.5M at the end of 2019; this morning, it’s announcing it has raised a $35M Series B.

The company has grown pretty rapidly over the last year. When we last checked in with them in December of 2019, they had 14 employees and around 530 customers; today, they’re 61 employees with over 3,500 customers.

Their vision for the product has also grown a bit over the last year. Initially envisioned as more of a one-way broadcasting for Shopify stores to market to existing customers (“Look! We’ve got new shoes in stock!”), they’re now working on expanding into more two-way interactions, enabling customers to do things like re-orders, subscription management, and reviews through SMS.

Postscript Layoffs

For instance, there were just three firms mentioned in the news of layoffs in January: fitness company Beachbody, cosmetics brand Glossier, and insurtech startup Root Insurance. The pace continued in February, with only four reports of layoffs started by American IT businesses. This featured well-known “pandemic winners” like the linked exercise provider Peloton and the virtual events platform Hopin.

In a sense, it was a warning that the businesses that benefitted from the COVID-19 pandemic lockdowns and expanded extremely quickly to meet demand may have done so too fast and would need to make adjustments to the market in 2022.

May saw a significant layoff increase, with at least 35 U.S.-based IT businesses reducing staff. More than half of the firms on Crunchbase News’ Tech Layoffs tracking now belong to this group, quadrupling to 74 companies in June.

Shopify Postscript

Utilize Postscript and SMS to interact with clients and boost sales. Get a customer’s phone number legally, use Shopify data to build customized SMS marketing campaigns, engage consumers in two-way dialogues, and increase revenues. Easily activate SMS marketing automation like “back in stock,” “abandoned cart reminders,” “shipment alerts,” and more by syncing your business data.

Postscript Raises $35M to Give Shopify Stores SMS Superpower

Postscript helps Shopify stores stay in touch with customers via SMS, focusing on keeping everything opt-in, legally compliant, and spam free. The company raised $4.5M at the end of 2019; this morning, it’s announcing it has raised a $35M Series B.

The company has grown pretty rapidly over the last year. When we last checked in with them in December of 2019, they had 14 employees and around 530 customers; today, they’re 61 employees with over 3,500 customers.

Their vision for the product has also grown a bit over the last year. Initially envisioned as more of a one-way broadcasting for Shopify stores to market to existing customers (“Look! We’ve got new shoes in stock!”), they’re now working on expanding into more two-way interactions, enabling customers to do things like re-orders, subscription management, and reviews through SMS.

Postscript Raises $4.5M to Help Shopify Shops

As we stated in February, Postscript “wants to be the Mailchimp for SMS.” They have already raised $4.5 million to assist in making it happen.

Accomplice was the lead investor in this round. Paul English, a co-founder of Kayak, Kevin Hale, Andrew Bialecki, Elias Torres, Mathilde Collin, Eric Rea, and Dennis Steele, co-founders of Podium and Wufoo, also participated. There are presently 14 members of the Postscript team.

Postscript is meant to help e-commerce companies — specifically Shopify shops, currently — connect with their existing customers over SMS. Their Shopify plugin lets store owners run SMS marketing campaigns with customers who’ve opted in, have two-way conversations with users who respond, and analyze the data to figure out what’s working.

Conclusion

Leading e-commerce SMS platform Postscript enables businesses to interact with consumers through text message marketing. Postscript, created to link directly with Shopify and Shopify Plus retailers, gives companies a means to divide lists, build detailed data flows, and respect customer inboxes. Over 3,500 brands, including Brooklinen, Native, Staud, HydroJug, and Fanjoy, rely on Postscript.

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