Local Marketing: How To Get Started With Social Media Marketing
Local Marketing – Around 77% of small businesses in the United States use social media for marketing, sales, and even customer support. That number continues to grow each year as more and more businesses are learning about the importance of social media for local marketing.
Have you created a social media presence for your small businesses?
With social media marketing being essential for reaching your target audience and directing lots of traffic to your business, it’s time to get to work. In the guide below, you’ll discover several helpful tips for small business marketing using social media.
Continue reading to get started!
Create a Social Media Marketing Plan
How often will you post content? What type of content will you post? How will you keep your audience/followers engaged?
Using social media platforms is easy when you’re used to using them for personal use on an everyday basis. However, when using them for your small business, you need to start with a plan. Create a social media content calendar, which you can use to guide you on when to post and what to post.
Learn who your competition is and what they’re doing right versus what they could be doing better. Then, find a way to track your performance so you can make changes to your own social media marketing strategy when needed.
Understand Your Target Audience
A business that knows its product well knows its target audience well also. You can’t create a marketing plan if you’re not sure who you’re trying to sell to. It’s important to understand who your target audience is.
What’s your audience’s age range, gender, location, and most active times online? Use social media insights/analytics to determine this information so you can then design a marketing plan tailored to them.
Determine Which Platforms You’ll Use
Facebook, Instagram, and Twitter are among the top social media platforms businesses use. Of course, you have the option to create a business account on each platform. However, it’s essential you know which platform is the best option for your small business.
A great starting place is to choose the platform where your target audience spends the most time. For example, if your target audience is around the age of 65 or older, then you’ll find the majority of them on Facebook. If you’re targeting a younger audience, then you might want to consider TikTok.
Do your research and know where your target audience is.
Use SEO and Guest Posting
Social media is also a wonderful place to develop relationships with influencers. Use any social media platform to network with other like-minded individuals or businesses. Then, discuss how SEO (search engine optimization) and the use of guest posting might benefit both of you.
Each is important when wanting to generate traffic to your social media accounts and website. Read through an SEO guide for small businesses to gain a better understanding of how it works and why it’s essential for your business.
Great Local Marketing Starts Right Here
When you start with a plan and continue the process by finding your target audience, using the right social media platforms, and incorporating SEO and guest posting, you’ll benefit from amazing local marketing! Use all of the helpful tips and advice listed in this guide above to get you started.
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