Basic Attention Token, most internet users go out of their way to avoid online advertisements. Also but what if they need the monetary incentive to view them?
The basic Attention Token (BAT) is the cryptocurrency intending to create a virtuous cycle around digital advertising that is equitable for creators and consumers.
And running on Ethereum (ETH) and integrates natively on a custom web browser called Brave. Also, BAT can exchange between advertisers, publishers, and internet users based on their web activity and intends to streamline commerce between all three groups.
Also, users reward with BAT for viewing ad content, publishers can deliver higher-impact ads, and advertisers can assure a willing audience is viewing their messaging.
And the result is the new kind of digital advertising platform powered by BAT. Also users can either hold the BAT, exchange it for fiat or another cryptocurrency, or pay it to support their favorite content creators.
How does BAT work?
All BAT transactions settle on Ethereum, the public blockchain that allows developers to create and deploy custom cryptocurrencies and applications.
BAT operates on the web browser called Brave, developed by the team that created the token. Also, Brave is the free browser that claims to load 3-6 times faster than competing offerings, as it only serves advertisements if users opt to see them.
And Brave browser users can sign up for the Brave Rewards program, which allows them to be paid in BAT to view ads or send BAT to content creators whose work they want to support.
Also, Brave’s evasion setting is to block followers and ads.
It only turns on ads if the user opts-in. Brave then serves up native ads from righthand partners, which users reward in BAT for viewing.
Brave Micropayments Ledger
It tracks the movement of BAT, and Brave uses the Brave Micropayments Ledger.
Also, the idea is that the Brave Micropayments Ledger will allow advertisers, publishers.
And readers to enter into smart contracts to move payments between each other.
And courageous exploring the use of zero-knowledge proofs for its blockchain to provide anonymity to stakeholders in online media transactions.
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