Warning: Don’t Stop SEO Once You Have Reached the Top
A common question that SEO clients ask is how long their page will hit the number one spot. Clients who are more marketing savvy will often take this question a step further. They will ask how will a page one ranking impact their traffic or the visibility of their brand.
These questions don’t have a simple answer. But in the minds of clients, the success of an SEO in Perth campaign means achieving top organic spots. However, once they have attained the number one spot,most businesses will begin to question whether it is necessary to sustain their SEO efforts. They believe that their site is now fully optimised and will work well regardless of what they do moving forward. But more often than this is not the case.
How many SEO companies are there in Perth?
If you want to look for the best services in SEO in Perth , you need to research. As of 2021, there are more than 1000 digital marketing agencies in the continent of Australia. But as a caveat, only a tiny handful will have the expertise to make Google work for your business in Perth.
Why do rankings suffer after stopping SEO?
● Lack of fresh and relevant content
Google, as well as other search engines, find fresh and relevant content valuable. Sites that regularly update often dominate the organic rankings. The reason is the more you post fresh content, the more bots and crawlers will return to your site. It will index the new content. Because of this, there is a greater chance for you to appear on the SERPs.
But you need to provide value to your audience, and the best way to do so is to provide them with the content they are looking for. Your SEO efforts should make an impact on your Perth audiences. Perth’s residents are actively online 24/7. They are checking their email, browsing websites, and making purchases on e-commerce platforms. Therefore, it is crucial to enhance your SEO game plan for these potential customers with tremendous spending power.
● Your competitors don’t stop, and neither should you
SEO is a non-negotiable for businesses that want to be successful. SEO campaigns that have seen the most success learn from the competition and adapt their strategies accordingly. If your site is leading in the SERPs, you can be certain that your competitors are possibly following you and observing your every move. Their goal is to come up with new and innovative strategies to outrank you. Once you stop investing in SEO, you give your competitors the chance to overtake you.
● Changes in algorithm
Recent Google algorithms have seriously affected sites and their rankings. These algorithms are
continuously evolving the SEO game plan. SEO experts are forced to adapt their strategies to ensure that their clients reach the prized top organic spot. Google is rolling out new updates to their ranking algorithms nearly every day.
Some of these updates are negligible and do not impact rankings that much, but others such as Penguin, will be transforming SEO best practices entirely. Strategies and techniques that have helped your site dominate the SERPs can be made outdated instantly. Because of this, you need to hire an SEO specialist to manage your site so you will not be vulnerable to these significant changes.
Perth’s residents who are active online are on the rise. Your SEO strategy must deliver for the needs and requirements of this demographic. Connect with your audience in Perth, where they are online. Social media engagement in the continent of Australia, including Perth, has increased up to 80% in the years between 2015 and 2021.
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